![]() “People read the labels they are very, very educated and knowledgeable,” she says. Karr says one of the biggest differences between Russian and American beauty is that Russians place more value on ingredients than brand names. This recipe inspired us to create our All Eyes On Me eye gels where cornflower extract is one of the main ingredients.” ![]() My grandmother taught me to use cornflower extract on a cotton pad for the area under my eyes. ![]() Cornflower, for example, is one of the preferred ingredients in eye care products in Russia it helps with blood circulation, pigmentation, dark circles, and puffiness. “We used them to prepare extracts for our skin and hair. “I remember going to the forest with my grandmother to pick wild herbs and berries: raspberry, cornflower, hyssop, to name a few,” she says. Kovaleva recalls spending every summer of her childhood in a small village where her grandparents lived. Since Sannikova and Kovaleva didn’t have access to modern beauty products when they were growing up, their mothers and grandmothers taught them to take care of our skin using traditional remedies with local herbs and plants. Ona New York All Eyes On Me eye gels Courtesy of Ona New York “You go in and do some beauty treatments.” “Going to the banya was like a family affair,” she recalls. Her grandparents even had a banya in their backyard. Growing up in Siberia, Karr frequented banyas, which are traditional Russian steam baths, to sweat out toxins and boost her circulation. It's not a buzzword or cool trends-it's what has been for generations.” That's what makes Russian beauty quite different, because for us it's really a part of who we are. Now a lot of modern brands are incorporating those natural traditional recipes into their formulas. What people relied upon mostly were natural remedies, different concoctions, herbs and tinctures and whatever people could find and source from the garden, even venturing out into the forest. “If you were to go back even 30 years, people did not have a lot of access to manufactured beauty products. “In Russia, natural beauty and nature is truly a part of our DNA,” Karr says. Rumore Beauty exclusively carries products that have a focus on natural and organic ingredients. It made me so confused and curious, because I've tried every single thing that exists, but I’d never crossed one of these brands.” When I went in the fall of 2019, I discovered so many incredible beauty brands that I'd never tried myself. I decided to take a personal trip to Russia and see for myself was going on there. At that point, I hadn't been to Russia in more than 10 years. “At one point, I realized that brands from my home country, Russia, had been missing and it made me wonder why. “I worked in the beauty industry for quite some time and during all these years, I got to experience unique brands from all over the world, from Asia and Europe and Australia, and everywhere else in between,” says Karr. But Maria Karr knew there was one country missing: Russia. The Botavikos Anti Stress Serum, available at Rumore Beauty Courtesy of Rumore Beautyįrom French beauty secrets to cutesy K-beauty to cutting-edge skincare from Japan, beauty traditions and products from all over the globe have made it into our makeup bags and medicine cabinets stateside.
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